How to Write a Press Release That Gets Results

The following article was published by the SBA. Are press releases still an effective marketing tool for a small business? Yes, if you know how to follow today’s rules for getting attention. Here are the essential elements of a modern press release along with tips to help make yours stand out. Today, press releases are …

Continue reading How to Write a Press Release That Gets Results

Advertisements

5 Major Reasons to Monitor Your Business Credit Reports

The following article was published by the SBA. Similar to personal credit reports and scores, business credit reports are constantly changing because of a variety of data. This ongoing change is based on a variety of factors such as the number of reported transactions, outstanding balances and payment activity, to name a few. The accuracy …

Continue reading 5 Major Reasons to Monitor Your Business Credit Reports

Business Taxpayers Should Take Another Look at their Estimated Tax Payments

The following article was published by the IRS. Taxpayers who pay quarterly estimated tax payments may want to revisit the amount they pay. The Tax Cuts and Jobs Act changed the way most taxpayers calculate their tax. These taxpayers include those with substantial income not subject to withholding, such as small business owners and self-employed …

Continue reading Business Taxpayers Should Take Another Look at their Estimated Tax Payments

How to do a Practical Lean Business Plan in Four Easy Steps

The following article was published by the SSA. One of the most common reasons for business owners not getting the benefit of business planning is putting off doing a plan because it seems too hard. People still think of a business plan as a big formal document, hard to do, and — sadly — not …

Continue reading How to do a Practical Lean Business Plan in Four Easy Steps

100 Percent First-Year Depreciation

Businesses can now write off most depreciable assets in the year they place them in service. If you own a business, you can now often deduct the full cost of both new and used items in the year you purchase and start using them. Machinery, equipment, computers, appliances, and furniture will often qualify for the …

Continue reading 100 Percent First-Year Depreciation

How to Create Marketing Content That Gets Attention

The following article was published by the SBA. The human attention span is evolving and that has important implications for marketers. What type of marketing content gets and holds people’s attention—and how can you create it? Here’s what you need to know. Attention spans are evolving While there’s lots of lamentation about how our attention …

Continue reading How to Create Marketing Content That Gets Attention